the Twitters Facebooks).
That said, get over the notion that your public (rather than proprietized) social media postings should be paid anything other than attention and “likes.” Until there is an employment law on the books that your job can be sued for hating on you for peeking and discovering you have a fascinating life online (that you never felt the need to discuss at work)-get over it. That’s never gonna happen. That’s the fine line of real life v. online.
That being the case, if online is that ‘real’ to/for you-make ‘online’ happen as best yet can-really…in every way up to and including what you post and say (everyday) so that you can move further and further away from having to deal with 9-5 hate.
The same difference with your online ‘real life’ v. the real life of media life and what media does online for its business.
Facebook and Twitter commentary is not a blog. This obsession with chasing “likes” X amount of words per post at a time ruins your perception of what’s real (versus what’s really substantial). You might own your commentary, but you don’t own the platform. If a media site (blogger or news/media site etc.) uses your commentary as an example to support their commentary, yes, you can delete it from your end all you want to, the framework and pictures (if any) will fall from the blogger or news/media site’s site, BUT the words (and links) will remain. Now if that aint Twitter (who, over the past year or so-just started making it stick like that) saying and sending you a clear “fck you, pay me get paid message (if you feel like your words, opinion and commentary are that valuable), I don’t know what else is.
There’s a lesson in this all:
Fame is all a matter of what YOU do and what YOU play on, and into.
If you like attention so much that you enjoy being famous and broke, famous and not paid for making yourself famous-have at it. I’m sorry high school and childhood didn’t go so well. Have at all of social media-congratulations! It is your oyster now.
But if you feel that what you:
- say
- sing, or
- Tweet
….may be of more value to whom you and it are concerned………….shut up and make a business of it and make them pay YOU (to say, sing, or Tweet it) ONLY if it is of value to you, TOO.
BUT, you ask, did she shoot herself in the foot?
This time, I’ll sing that answer back:
…because coming from a marketing and advertising standpoint: yes, she definitely did.
Unfortunately, he made a spontaneous video that went viral, and he (ultimately) was instrumental in inadvertent advertising, therefore aiding and abetting the sell of her pies at speeds like never before but no thanks to her-lost.
Unfortunately, he probably didn’t think this was going to happen this way: social media would get a hold of it and circulate it, bloggers and news media sites would circulate it at a higher levels, then the sell of the pie would go on to make history like such (combined with perfect timing of sweet potato pies being a season delicacy and t’is the season-we’re upon a right now).
Bah humbug however, because he could have very well been her personal ‘Jared’ for every sea salt, steak, pie, mac and cheese or pie or cake she
