MCDONALDS Swap Books For Happy Meal Toys – How These Book Character Theme Boomarkers + MCDONALDS Can Get Kids To Love Reading Over Toys

on to getting kids excited about reading…early! (The best time to begin the habit—right in the middle of something they love so they won’t feel so punished).

Everything in business right now is about consolidation for solidarity and success.

With these bookmarkers (and leading fast food chain-McDonalds-switching toys for books); this could be good for authors, McDonalds, the bookmarker makers AND parents!

h/t:  MyModernMet.com