.@katyperry will headline @pepsi @superbowl #halftime show: http://t.co/kCOCP8WdCl pic.twitter.com/ONUFW1JxIK
— NFL (@NFL) November 24, 2014
It’s been a long time strummin,’ but but it’s fine-ly official: The officials of the NFL have spoken: Katy Perry will (indeed) be performing at the Superbowl Half Time Show in 2015.
For many months and Sundays you’ve read us report about the NFL upping their anty on their selection process (thanks to the success of half-time shows specifically including Beyonce and Bruno Mars) who, although helped make the numbers for the most watched Super Bowls half time shows history; the fact of the matter is-it helped them tenfold [by comparison to what it did for the NFL].
As a result, NFL officials took note of that and decided (considering the collective power of social media) their providing the stage for these artists to perform on, on such a big night (and American tradition that only occurs one time a year); these artists re-up on their tour numbers following such exposure was ten times greater than the value the NFL gets out of them in one night of a 15-30 minute set.
So to balance this [perceived imbalance], it was reported that the NFL proposed to have their artists pay up to perform.
Although such a proposal is a fair exchange with no robbery (for both parties-the artists as well as the NFL), no artist wants it to be publicly known they paid like they weight to play [the Super Bowl].
Katy Perry sure as hell made it clear that she wasn’t paying and well, it’s a girl’s prerogative to get her way.
Sponsored by Pepsi, last night it was made official that Katy Perry would definitely be in the Super Bowl XLIX half-time lineup come February 1, 2015.
http://youtu.be/DE7H4RGdKdY[/embed
Currently on her Prismatic World Tour, while watching Sunday night football (the Cowboys-Giants game), via Twitter, Perry announced the big news with a trailer to follow and serve as proof.
As a third-year title sponsor, this leverages PepsiCo,’s diverse multi-brand portfolio which umbrellas Tropicana, Quaker, Pepsi, Frito-Lay, and Gatorade.
In an effort to focus on the fan, PepsiCo will continue its “Hyped for Halftime” campaign which will manifest and solidify itself the Super Bowl [XLIX February 1, 2015] with Katy Perry apart of the NFL’s…half-time show [for sure].
