putting a stick on both opponent’s shoulders and whoever knocked the stick off first took “first lick.” From there, it is up the the opponent to swing back.
Welp.
With regard to Burger King’s subdiss, the Twitter follower [put the sticks on]:
“@Wendys what are you firing back?” ..she instigated.
Sure enough, Wendy’s fired this back to the Twitter follower, [but] at the flame-broiled giant:
“edible food.”