Every success story is a tale of constant adaption, revision and change. A company that stands still will soon be forgotten. Trying to provoke positive change is a
principle we’ve embedded across the Virgin family for more than four decades. Here are my 10 favourite quotes on why we should all embrace change.
10. You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.
– Buckminster Fuller
9. Everyone thinks of changing the world, but no one thinks of changing himself.
– Leo Tolstoy
8. A year from now you will wish you
Media Maestro .
Writing Rhinoceros .