Feel free to as Jay Z’s empire is continuing to build.
His label, Roc Nation, is a multi service entertainment company who manages the likes of Rita Ora, Rihanna, Shakira, Timberland, NBA’s Kevin Durant and the NFL’s Victor Cruz.
He now adds to that roster, Kanye West’s creative house: DONDA which will focus on West’s international recording brand and worldwide touring ventures.
West and Jay Z’s relationship began when Kanye started producing for Jay and eventually the two collaborated on music together and the rest is history-literally.
Named after his late mother: Donda West, in 2011 Kanye officially launched DONDA which was used to design the technology (stage, packaging, and the tours overall image) for Jay Z’s “Watch the Throne” album tour and as well, for his latest tours, and the “Cruel Summer” short film.
In the press release today, it is noted that DONDA also oversaw the concept and design for Kanye’s Yeezus album packaging and ground-breaking global launch including a guerilla marketing campaign: the ‘New Slaves’ projections.
DONDA’s other credits include being the center of concept, design, and production of Kanye’s Yeezus tour and has designed and produced album packaging, staging, music videos and content for other artists such as Lil’ Wayne, 2 Chainz, Big Sean, Pusha T and others.
So if you want to know it life is imitating art when Jay Z raps: ‘I’m not a businessman I’m a business-man,” go on and refer to this new investment and business venture.
Well, Kanye’s manager Izvor Zikovic will still continue to manage Kanye who just announced a partnership with “American Psycho” author Bret Easton Ellis. Ellis will pen a screenplay for Kanye which will be inspired by his latest studio album ‘Yeezus,’ for which he just wrapped up touring.
Source: Nick Hill
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