The Psychology of Social Media is More About Subconscious Psychology and Sociology – Nothing To Do With Technology

I came across this article that I both agree with, and although don’t not agree with it; it reminded me of something I often wonder: Why, people only talk about, or write about one side of things or could it be that they just don’t know about the other side of things (that they talk about, or write about).

As you know, I built OtherSideoftheFame with purpose and intent on the name: OtherSideoftheFame—to blog and stick with the code of the game, but never to lose myself, and who I am-my voice just following the same stories warmed over.

If you’re liked or loved by everyone, it’s certainly because you don’t like or love yourself. There’s not enough of us to go around to that many people and leave enough for ourselves

That “voice” is to make sure that while I give you the fluff and story, IF THERE IS A sensible side to be explained beyond the sensationalism, then Angie’s gonna get it poppin’ whether my readers like it or not. That’s what OtherSideoftheFame is (too) about. Pop science: The science of popular culture.

As a part of our sister site TORISPILLING.COM every know and again, I come across an article that may have been important, however, only tells ONE side (in order to stay ‘positive’). To me-that’s “glass half-full.” Whether that be half full in either knowledge and capacity, or ignorance (“elected” oblivion) my question (when there is another side of the same subject) unmentioned is always “do they know or or chose not to say they know or just DON’T know?”

This is the article:

Social Media and Psychology: 4 Things Marketers Need to Know  

Whether they read my words or finally realized it, I appreciate it when people finally (and finely) understanding that social media (as we use it right now) is more about psychology than it is technology. And although I don’t necessarily disagree with the slant of the ‘psychology’ this writer took to explain it (in terms of, essentially, being a slave to/designing a ‘put out’ to be a the mercy of others-over being true to yourself-for a simple retweet), it IS a good article for the CONSCIOUS PSYCHOLOGY of “marketing and advertising” on social media—(and best fit for people whose work isn’t as attention grabbing and provocative).

But where I speak about social media being more about psychology and sociology over technology, I’m speaking of the  SUBCONSCIOUS psychology behind our motives (and how we move) on social media as, (social media as-is); the majority of us ‘put out’ for, and in hopes of reward and to be rewarded). Whereas, many feel that if they were to put out true to what they really thought or felt, it interrupts the goal to be rich and famous/rewarded. 

As a provocative and attention grabbing writer myself, I pretty much work off what we won’t cop to in public—but intently tend to in private (which too, lends itself to word of mouth). That’s bigger and doesn’t descend like a social media tweet, retweet or post.

Those people are as big as an advertiser for you as the ones who (truly with no pretense) love you, your product, or work. It’s ALL emotional. And if your product, or work holds it own, you win. With hype and feeling the need for shares and such, you’d better be damned well sure your product or work lives up to the hype because you won’t live it down. You probably won’t even know though, because tomorrow, it begins again. Hype is cheap and free. 

Working off the subconscious psychology of social media and what people won’t cop to in public is a form of literally letting your WORK speak for itself (versus tweeking your self, your brand, or your business for people to speak for you-on social media).

(I believe I explain that at the end of the second page of this writeup-where, what this writer is talking about-social media shares, in concerned).  

I get the writer’s 4 points (for marketing) but personally) social media is a place where delicate egos run rampant over the orgasmic feeling behind the word ‘followers,’ feel powerful in the word ‘unfriend’ and ‘unfollow’ and confuse the hype of shares, reposts and retweets with sincerity and validity which is murder (creatively). Weak egos become more attached to working for shares and follows over producing a body of work that even lives up to the hype. And by the end of the day, they end up thinking they were ‘productive.’
KEY: There’s no such thing as productive with no product. No such thing a batching with no bunches. And no need in concerning oneself with consistency  of s̶o̶m̶e̶t̶h̶i̶n̶g̶ ̶t̶h̶a̶t̶ ̶d̶o̶e̶s̶n̶’̶t̶ ̶m̶a̶t̶t̶e̶r̶ something without ‘matter.’

The end of all this is going to be where the “too late” to decide to be true to who you are, when people realize that the fame and success you are soliciting (or holding back) to garner is exactly where you are tending to all day everyday (on social media).

Where you are fighting for retweet numbers, (and what people do for show/in public) is also accounted for (what the keep secret and don’t retweet) in private. You’re gonna get your numbers and [if what you are searching for is to be] be “rich and famous,” the audience in audience for that is provable by a metric system either way (via social numbers)—and AWstats and Alexa (which isn’t public).

It’s not always JUST the four points the writer mentioned  in her article (about reasons people share you). The not-so-textbook side of it is that, you have to understand-social media is ALSO a place where people know who the movers and shakers are-of every genre. People who envy that, covet that, feel they are of no competition with that, or get no benefit from supporting or pointing people TO that will NOT support you on social media in front of the world. It could be the “pow!” and power of you, your work or your brand down to something as superficial as your good looks and standout personality…When people don’t mean you well or or don’t want you to be seen well, they pretend well like they don’t know. Subtweeting you versus sharing you is how they cope with THEIR feelings and subconscious. It’s not ABOUT you any more than they are FOR you).

While this author makes those 4 good points, it’s also the the fluffy, sunshiny side but nobody wants to talk about the dark and rainy side of the psychology of people on social media. I’m never afraid to tackle, talk about it and write about it.

That said, it’s important to know the conscious psychology and the subconscious psychology of social media technology.

Everybody on social media (secretly or brazenly) have this idea that they are [in body-by presence, or embody-by claiming having or being a business]: a “brand.” And with that, EVERYBODY secretly, brazenly, or prentiously and DEFINITELY meticulously, feel that can either grow you or—stunt your growth (by pretending to not know you, pour water on you, bring sunlight over and to you you and blow air towards you.

Especially from people who know you, or knew you were there, I’m always conscious of the “congratulations” coming before the encouragement or support.  Always remember who wanted to see you with it and wanted you to blossom and grow. Keep a list and check it twice.

The problem with that is the part that “they” miss: As long as you stay down to earth, you will ALWAYS be the seed. And as long as you are the water bearer, the sunlight (unspoken and well-kept secrets and error), you will forever be free in the wind and grow, yourself.

That’s what “they” don’t know. That’s the conscious psychology, subconscious psychology, the spirituality and psychics behind it all.

Author: Angela Sherice