As if it wasn’t enough that one of one of hip-hop’s most respected [and most trusted sources for all things rap]’s print magazine adorned Macklemore with its “Man of the Year”
cover right before the Grammy awards; Macklemore managed to raise some eyebrows in the masses and to lengths such that what he did after winning the coveted award for one of the most important categories of the night, was just a big.
In case you haven’t heard, what had-happened was…………in an effort to express his guilt for being the recipient of the award that (in advance and as per the article, he already felt Kendrick Lamar should win) Macklemore took to text messaging and sent the message in which Kendrick replied back to and in turn; posted the conversation on Instagram for all the world to see (and know he still had a friend in Kendrick and that all was still love).
Instead of its [intended] sentiment, the message and action Macklemore took to the world-backfired; all of social media clowned him something terrible. That gave the usual band-wagoners, arm chair social-backs, and caged bird people of “Black Twitter” more to feel important about in their world…….(online) —they ripped the poor guy a new one.
Noticeably quiet and not even in attendance of the 56th annual awards show special that aired this past January 26, 2014 (where he, too, was nominated in a couple of the same categories as Kendrick Lamar and Macklemore); in an interview with Rolling Stone Magazine’s Jonah Weiner (due out on news stands this Friday-just in time for Valentines Day) rapper: Drake finally spoke up about his thoughts behind the Grammys, and Macklemore’s private, turned public text and had anything but “love” for either.
Drake asserts that he thought the message was unnecessary and (quote) “[I] thought that sh!t was wack as fu(k” (unquote).
He went on to state: “I was like: ‘You won. Why are you posting your text message? Just chill. Take your W, and if you feel you didn’t deserve it, go get better — make better music,’ ” he told Rolling Rolling Stone contributing editor Jonah Weiner. “It felt cheap. It didn’t feel genuine. Why do that? Why feel guilt? You think those guys would pay homage to you if they won?”
Drake noted the politics of Grammys, stating that the awards [under the “best” categories: “Best new ____ ” , “Best ____ ” …etc] don’t always go to the artist who actual did make the best album (via sales, social media popularity etc. (like himself and some of the other contenders like Kanye West, Jay Z, and Kendrick).
In the interview, the rapper goes on to serve up more word-porn while he gives the readers the step-by-step ingredients of the culinary musical politics [of the award v. social politics having no real baring on who win—but should].
He dug in: “It becomes more apparent how irrelevant our genre is to them. They were trying to utilize me to sell the show, requesting me to come and perform ‘Hold On (We’re Going Home)” but they didn’t nominate me for anything. They’re calling me, emailing me every day to do some elaborate performance and bring them viewers but I didn’t get a nomination for Album Of The Year. I didn’t get a nomination for Song Of The Year.”
He stirred: “This is how the world works: He made a brand of music that appealed to more people than me, Hov, Kanye and Kendrick. Whether people wanna say it’s racial, or whether it’s just the fact that he tapped into something we can’t tap into. That’s just how the cards fall. Own your sh!t.”
Well, considering the fact that Mackelmore’s album (ironically titled) “The Heist” did indeed make off with the porridge, we can’t exactly say that he didn’t own it–considering the fact that he did indeed state [in the text to Kendrick] “You got robbed.”
We at Other Side of the Fame had a couple takes on what we felt was a remedy to the problem with the Grammy’s love-hate relationship with (non commercial) rap: The assertion (and suggestion) was made that perhaps Macklemore’s private turned public message would have served a better purpose being put in a letter to whom/from whence the award came: The National Academy of Arts and Sciences/Grammy officials, (rather than via text message to his Kendrick Lamar).
Drake, on the other hand, felt that in the end, if Macklemore was going to start serving bowls of apologies, perhaps he should, too, have reached out to more nominees who (along with Kendrick) shared the category (himself, Jay Z, and Kanye).
He (Drake) goes on to say: “To name just Kendrick? That sh!t made me feel funny. No, in that case, you robbed everybody. We all need text messages!”
Well.
The game didn’t stop ‘cause a player got knocked.
Drake’s messages have vibrated across the music scene non-stop since he first hit the mainstream rap pavement in 2008/2009 and so has Kanye West’s, Jay Z and Kendrick Lamar, who too (on the stage that his contender 
sat in the audience and witnessed); delivered 
an iron-clad radioactive performance with the rock group “Imagine Dragons” that unlike (he-himself, Jay Z, Kanye, and Drake may have been); could NOT be denied.
(video)
SIDE NOTE:
Guessing after reading the full Rolling Stone interview, the world will know exactly what Drake meant by some messages he posted this morning (which included something about Yeezy, who ordained him “Rap God) ; and where too/as well, he expressed his “disgust” with print media (as an example of what’s in the news regarding the late Phillip Seymour Hoffman cover switch (his, for Hoffman-unbeknownst to him) :
Well, turns out, the quotes were leaked before the V-Day article drop, which, if going at it alone–(the quotes that Drake were to have said in the interview) was anything less than love.
At that edit, it most certainly could be D-day for he and his peer: Fabolous, and the rapport and camaraderie he and Yeezy already have with one another [without Drizzy giving further elaboration on the leaked quote about Yeezy that was posted, chopped, and unscrewed from the entire quote & used for Internet pre-release before the magazine publication release]. It merely read:
“There were some real questionable bars on there. Like that ‘Swaghili‘ line? Come on, man. Even Fabolous wouldn’t say some sh-t like that.”
In defense of the leaked (partial) quote, the abovementioned Twitter posts were authored by Drake who eventually deleted all but this one:
I'm done doing interviews for magazines. I just want to give my music to the people. That's the only way my message gets across accurately.
— Drizzy (@Drake) February 13, 2014
….after the actual Rolling Stone article’s quote in its entirety was posted, which (in its entirety) was as follows (in the soon to be published article):
When Drake hears a song he wishes he’d made [he says]:
“I get physically sick,” adding: “It doesn’t happen often.”
It happened in 2011 when he heard Jay Z and Kanye West’s ‘N!ggas in Paris,’ (from “Watch the Throne”).
[He said]: “I was like: ‘How did I not think of that? The song directly inspired ‘Started From the Bottom’ ” he says, challenging him to come up with a rapped hook just as catchy as a sung one.
Drake is on good terms with Jay Z and Kanye:
“Kanye and me are friends; we’re plotting on getting some work done together.”
Their patched up friendship doesn’t exclude criticism.
For instance, Drake says that he was ambivalent about Kanye’s last album: “Yeezus:” “There were some real questionable bars on there. Like that ‘Swaghili’ line? Come on, man. Even Fabolous wouldn’t say some sh-t like that.’
But Drake says he speaks from a bedrock of deep respect:
“Kanye’s the reason why I’m here. I love everything about that guy.”
With that being explained (in its entirety), there should be no bad blood between rapper Fabolous and Yeezy 🙂
CARTER V
— Drizzy (@Drake) February 10, 2014
Source: Rolling Stone
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