ALICIA KEYS Headlines 111th American International Toy Fair, Premieres Anti-Bullying App

Authored by OSF’s Write HeadAngela Sherice

Typically, singer Alicia Keys headlines tours. This time, the rock star around she opened for toys.

article-2560760-1B8EEC1C00000578-101_634x620 The 111th American International Toy Fair (where new games and toys are introduced to the public) is being held at the Jacob K. Javits Convention Center in New York City this week where the 33 year-old R & B singer opened the kick-off for the largest toy show ever held in North America where 30,000 people from over 100 countries were in attendance and viewed, tested, and toyed with thousands of new toys and games on display.

article-0-1B8D041B00000578-307_634x477Alicia attended the ribbon-cutting ceremony where after, she held a press-conference article-0-1B8D049000000578-210_634x888article-0-1B8D036200000578-638_634x701  on the interactive children’s app that she co-created last year called: article-0-1B8D042700000578-153_634x933  “The Journals of Mama Mae and LeeLee.”

Partnered with PACER’S National Bullying Prevention Center, according to Keys, the app is a work of storytelling aimed at helping children develop the courage to stand up and prevent bullying.

article-0-1B8D031800000578-106_634x931  The second volume is titled: “Mookey” (which features Keys’ music). It was recently released.

    images (2) Alicia is the proud mother of a 3-year old son (Egypt) and who too, is the inspiration behind her heightened view of the world from behind her eyes since bringing him into it. images (1)Earlier this month, she discussed with WonderWall how raising a son has made her more of a feminist. 

She expresses:

images (4)  “My mother was an absolute self-pronounced feminist. I think I have that same desire to uplift the female race, so to be able to raise a man who can also uplift and respect women in the world is a really big honor.”

article-0-1B8D058400000578-503_634x436  She continued on [regarding the view of the world from behind her eyes since Egypt’s introduction to the world]:

images (5)    Things become so much more poignant and so much more real to you, I’ve always been empathetic. I’ve always been a compassionate human being who sees people in struggle and wants to supply a friendly ear, conversation, assistance, love, a voice, something. [But] the things that are going on in the world, you feel them more closely knowing that your son or daughter has to go out in that world and win or function or have a positive outcome.images (6) So it really does change things so much.”  

Source: Helen Zhao